About
A clinician's answer to a measurement problem
APIScog began with a question from neurodevelopmental practice: if cognition is used in the middle of ordinary, cluttered, demanding situations, why is it so often assessed with tasks that look nothing like them?
The premise
Measure it where it is used
Conventional cognitive tasks are abstract by design. That makes them easy to standardise, and it is why they have lasted — but it also means a person can perform well on a grid of shapes and still struggle in a supermarket, an office or an airport.
APIScog takes the opposite starting point. Build the situation first, put the cognitive demands inside it, and record not only whether someone succeeded but how they went about it. The airport scenario is the first of those situations.
The name
Apis
Apis is Latin for honeybee — chosen for what the bee represents: intelligence and functional efficiency, a small system doing complex work reliably. “cog” is for cognition, and for the mechanism it sits in.
APIS Clinic
Related, and deliberately separate
APIScog shares its founder and its name with APIS Clinic, a neurodevelopmental practice on Harley Street, London. The two are separate things and should be understood separately: the clinic provides regulated clinical services, while APIScog is a pre-validation research and training platform that provides none. Nothing on this site is a clinical service, and nothing APIScog records forms part of a clinical assessment.
How we work
Three commitments
Wellbeing first, not a medical claim
APIScog is positioned as a cognitive wellbeing and training platform, not a condition-specific medical product. That is a decision about what it is, not a disclaimer bolted on afterwards.
Evidence before expansion
Feasibility testing, then pilot collaboration, then validation studies. Each stage has to earn the next, and the diagnostic pathway stays investigational until evidence says otherwise.
Say what stage we are at
APIScog is at MVP stage and the site says so on every page. A pre-validation product that is candid about its limits is worth more than one that is not.
Founder
Dr Dinesh Kannan
Consultant Psychiatrist, Neurodevelopmental Practice
APIScog is founded and clinically directed by Dr Dinesh Kannan, whose neurodevelopmental practice is the source of the question the platform exists to answer. Full profile to be added.
The thinking behind itWork with us on what comes next
APIScog is at the stage where pilot partners, researchers and investors shape the direction. If that is you, get in touch.
APIScog is currently at MVP stage. It is not yet clinically validated and is not intended to diagnose or treat any condition. Future diagnostic or clinical applications would require appropriate validation and regulatory review.